Privacy policy

PRIVACY NOTICE

The success of any company is shaped by a variety of factors, and among the most fundamental is the company's commitment to providing goods and services in its field at the highest possible quality, with the aim of achieving the greatest possible degree of customer satisfaction.

SVK media s. r. o. places great emphasis on processing personal data in accordance with applicable legislation and elevates compliance in this area to the level of the fundamental principles of its management.

In view of the above, it is clear that your privacy is extremely important to us. We have prepared this Privacy Notice to provide you with thorough information on how your personal data are used on the website www.sportheaters.com for the purposes of providing information and selling our goods, as well as for the purposes of ensuring the sustainable improvement and quality management of our products and services, so that we can offer you a comprehensive service whenever you communicate with us in the digital online world.

GENERAL PROVISIONS

In order to ensure that our services operate effectively, and thus to be able to deliver goods to you and provide related services, we need to know and further process your personal data. This Notice has been prepared in accordance with European legislation (in particular Regulation (EU) 2016/679 of the European Parliament and of the Council (GDPR) of 27 April 2016) as well as national legislation (in particular Act No. 18/2018 Coll. on the Protection of Personal Data) on the protection of personal data. It provides comprehensive information on how the Company, as controller, processes, i.e. collects, protects, stores, uses, shares and erases, your personal data. In addition, we hereby provide you with information on your legal rights and on how you can effectively exercise your rights in this area.

CONTROLLER OF PERSONAL DATA

When visiting the website www.sportheaters.com, you may purchase the products offered on that website from SVK media s. r. o., which operates this website and which will process your personal data as controller.

Company name: SVK media s.r.o.
Registered office: Zadunajská cesta 16, 851 01 Bratislava, Slovak Republic
Company ID (IČO): 46083430
E-mail: info@sportheaters.com
Tel.: +421 904 177 561

registered in the Commercial Register of the District Court Bratislava I, Section: Sro, Insert No.: 71544/B

(hereinafter the "Company")

Please note that the Company reserves the right to change these contact details at any time. You will always find the current contact details in the PRIVACY NOTICE section of the website www.sportheaters.com.

DEFINITION AND SCOPE OF THE PERSONAL DATA WE COLLECT ABOUT YOU

• Identity information – information relating to your identification, primarily as a contracting party - in particular: first name, surname, billing address and, for purchases made on behalf of a company, also the company name, Company ID (IČO), tax ID (DIČ) and VAT ID (IČ DPH).

• Contact details - information we use mainly to send you the goods you have ordered, to inform you about new products and promotions, and to share our promotional materials with you - in particular: delivery address, e-mail address and telephone number.

• Customer data – data on performance provided - information used primarily to improve customer service and to protect the Company's legal claims - in particular: data on goods delivered, payment history and customer payment discipline.

We only ever process accurate personal data and only for a purpose determined in advance.

DEFINITION OF PURPOSES, LEGAL BASES AND RETENTION PERIODS

• SALE OF GOODS AND RELATED SERVICES - we process personal data when selling goods to customers (sports equipment, clothing, sports accessories) and providing related services (product exchanges, complaints).
  For this purpose we use your personal data in particular to process your order, to ensure receipt of your payment, to meet the requirements of our terms and conditions, to deliver the products you have ordered and, where necessary, to exchange products or issue refunds.
  For these purposes we process your personal data on the legal basis of performance of a contract and/or our legitimate interest (in particular where you deal with us as an employee, representative or other authorised person of a customer and we therefore have no contractual relationship with you - mainly in order to identify a contact person we can refer to in the event of disputed claims). For this purpose we retain your personal data for the duration of the contractual relationship, the warranty periods for the goods and the limitation periods, unless a longer retention period results from other processing purposes.

• COMPLAINTS - If, as our customer, you consider that the performance provided by the Company is defective, you are entitled to make a complaint about the goods or service in accordance with the applicable provisions of civil law, the complaints procedure and the general terms and conditions. The legal basis for processing personal data for the purpose of handling complaints is the performance of a contract as well as compliance with the Company's legal obligation. For this purpose we retain your personal data until the complaint has been handled, for the period necessary to exercise our legal claims or for a longer period where another processing purpose so requires.

• CUSTOMER SERVICE - If you contact us through the contact form published on our website, by telephone or by other means, we will retain the data you provide until your request has been dealt with or for the period necessary to exercise our legal claims. Your data are processed for this purpose on the legal basis of the Company's legitimate interests in ensuring a full and high-quality approach to customers aimed at their satisfaction.

• DEBT RECOVERY - If an invoice for goods you have purchased is due but unpaid, we are entitled to send you reminders and to take all legal steps towards its payment until the full amount of the outstanding claim has been duly paid. The legal basis is the Company's legitimate interest in enforcing its rights, and the data will be processed for the period necessary to exercise our legal claims.

• ACCOUNTING AND TAX DOCUMENTS - Personal data stated on accounting and tax documents are processed in order to comply with a legal obligation. This means that, in accordance with the legal requirements governing the archiving of accounting documents, we also store the personal data stated on them. The legal basis for processing personal data in this case is compliance with legal obligations, and the data will be processed for the period laid down by the relevant legislation.

• SATISFACTION QUESTIONNAIRES - After a purchase you may receive a customer satisfaction questionnaire by e-mail. For orders placed on the Slovak and English versions of the shop it is sent by Heureka Group a.s. (Verified by Customers service), for orders placed on the Czech version of the shop by Seznam.cz, a.s. (Zboží.cz service) - never both. For this purpose we pass on your e-mail address and purchase details (order number and purchased products). The legal basis is our legitimate interest in obtaining feedback from customers. You may object to receiving the questionnaire by ticking the box in the last step of the order or by clicking the link in the questionnaire itself; if you object when ordering, we will not pass on your e-mail address for this purpose.

• MARKETING COMMUNICATIONS - We also use your personal data to send you news about our goods and services and other commercial communications relating to our goods and services. These are mainly news and offers that may be of interest to you based on your previous purchases. We will send news and similar commercial communications to the contact details you have provided.
  
  This processing takes place on the legal basis of your consent, which is voluntary, may be withdrawn at any time and which you may voluntarily give us while browsing our website. You may withdraw your consent to the processing of personal data for marketing purposes at any time by sending a simple request to the address of the data protection coordinator stated in this Notice. We process the data for this purpose for as long as the consent remains valid, i.e. until you withdraw it. If you withdraw your consent to this processing, we will stop processing your personal data for marketing purposes with immediate effect.
  
  Where such processing is carried out on the basis of our legitimate interest in increasing sales efficiency, we will process your data for this purpose for 24 months or until you express disagreement with or object to such processing - in which case the processing will be terminated immediately.

SHARING AND TRANSFER OF PERSONAL DATA

We may share the personal data we process as described above with third parties that provide certain services supporting our services. These are mainly the provision of software tools, administrative support and the like.

These entities act mainly as third parties or as processors in the processing of personal data.

In particular, we may share your personal data with:

Partners ensuring the support and effective provision of our services

• carriers – Packeta and DPD: name, delivery address or pick-up point, telephone number and e-mail, so that they can deliver your parcel and collect a parcel from you when goods are returned or subject to a complaint;

• payment gateway – GOPAY s.r.o.: data necessary to process a card payment or bank transfer (your payment card details are processed exclusively by the payment gateway; we have no access to them);

• invoicing system – SuperFaktúra: data stated on invoices and credit notes;

• newsletter distribution – Ecomail.cz s.r.o.: e-mail address and language, if you have subscribed to our newsletter;

• satisfaction survey – Heureka Group a.s. (Verified by Customers (Overené zákazníkmi) service): e-mail address and purchased products for orders placed on the Slovak and English versions of the shop and delivered to Slovakia or the Czech Republic; Seznam.cz, a.s. (Zboží.cz service): e-mail address, order number and purchased products for orders placed on the Czech version of the shop - in both cases only if you have not objected;

• analytics and advertising services – Google Ireland Limited (Google Analytics, Google Ads, Google Tag Manager) and Meta Platforms Ireland Limited (Meta Pixel, Conversions API), and on the Czech version of the shop also Seznam.cz, a.s. (Sklik); details are given in the section on cookies below;

• live chat – Tawk.to, Inc.: if you have consented to the Chat cookie category, data about your visit (IP address, approximate location, browser type and the pages you visit) and the content of the conversation, including your name and e-mail address if you give them to us in the chat;

• protection of forms against abuse – Cloudflare, Inc. (Turnstile service): technical data about your device and IP address;

• social login – Google or Meta (Facebook): if you choose to sign in with your account, we receive your name and e-mail address from them. If you signed in with Facebook and want us to delete your data, write to us at info@sportheaters.com and we will delete it together with your account. You can also remove the connection to our website directly on Facebook under Settings & privacy → Settings → Apps and websites;

• suppliers of our IT systems and related services, as well as hosting and cloud providers acting as processors, may have access to some of your personal data.

Some of these providers (in particular Google, Meta, Cloudflare and Tawk.to) may also transfer data to the United States of America. Such transfers take place on the basis of the European Commission's adequacy decision (the EU-U.S. Data Privacy Framework) or standard contractual clauses approved by the European Commission.

In exceptional cases, external auditors, tax advisers and legal representatives may also have access to some of your personal data where this is necessary for the recovery or accounting of receivables, the protection of our legitimate interests or the interests of an insurer when handling insured events.

Public authorities

• if public authorities, in the exercise of their powers, ask us to provide information that may include your personal data, we will be obliged under law or other legal acts to disclose your personal data to the extent necessary.

Where any form of processing of your personal data is carried out by another entity on behalf of the Company, the Company guarantees at least the same level of protection as set out in this Notice. The Company will conclude a data processing agreement with a processor only if the processor has adopted sufficient technical and organisational measures to ensure that the processing meets the requirements of applicable legislation and complies with this Notice, thereby guaranteeing the protection of your rights.

YOUR RIGHTS AS A DATA SUBJECT

In accordance with applicable legislation, as a data subject you have the right to request information about how your personal data are processed and handled, as well as the other rights set out below. Your request will be dealt with without delay once it has been duly delivered to the Company or to the designated data protection coordinator. In some cases, where we are legally required to process your data in the way we do, we must refuse to comply with your requests; in such a case, however, we will give you our reasons.

RIGHT OF ACCESS TO PERSONAL DATA - you have the right to request access to your personal data. This includes in particular the following information:

• the purposes of processing - why we hold your personal data;

• the categories of personal data - which categories of data we hold;

• what we do with your personal data;

• who has access to your personal data (and where they are located)

• where your personal data may be transferred;

• how long we retain your personal data;

• if you did not provide your personal data directly to us, how we obtained them;

• your rights under applicable law and information on the possibility of restricting processing

• whether we use your personal data for any automated decision-making and how we do so.

RECTIFICATION OF YOUR PERSONAL DATA - Under applicable law, you have the right to rectification of the personal data you share with us.

ERASURE OF PERSONAL DATA - If you no longer wish to communicate with us or do not want us to hold your personal data, you have the right to ask us to erase all your personal data from our systems. Please note, however, that there may be legal obligations we must comply with that require us to refuse your request. Furthermore, in accordance with applicable legislation, we will erase your personal data (and ensure their erasure by the processors we engage) if you withdraw the consent to data processing you previously gave us.

WITHDRAWAL OF CONSENT - You may withdraw the consent to the processing of personal data you have given us at any time without giving reasons. In that case, unless there is another legal basis for further processing, we will erase your personal data without undue delay.

PORTABILITY OF YOUR PERSONAL DATA - You have the right to obtain a copy of your personal data in order to transfer them to another company.

RIGHT TO OBJECT - Where we process your personal data on the basis of our legitimate interest, you have the right to object to such processing at any time on grounds relating to your particular situation. If in such a case we do not demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or it is not demonstrated that the data are necessary for the establishment, exercise or defence of our legal claims, we will no longer process the data and will erase them without undue delay.

RESTRICTING HOW WE USE AND PROCESS YOUR PERSONAL DATA - You also have the right to tell us to stop using your personal data in a particular way (for example, if you do not want us to profile you for marketing purposes or send you marketing messages).

COMPLAINT TO THE OFFICE FOR PERSONAL DATA PROTECTION OF THE SLOVAK REPUBLIC - You have the right to lodge a complaint concerning our processing of your personal data with the Office for Personal Data Protection of the Slovak Republic, Hraničná 4826/12, 820 07 Bratislava 27. The Office's website: www.dataprotection.gov.sk.

If you wish to exercise any of your rights, please do not hesitate to contact the data protection coordinator in writing:

The contact person for personal data protection is Mr Tomáš Bartalský. You may contact him with any requests or comments concerning the exercise of your rights in the area of personal data protection:
E-mail: bartalsky@svkmedia.sk
Postal address: SVK media s. r. o. - Tomáš Bartalský, Zadunajská cesta 16, 851 01 Bratislava, Slovak Republic.

If you are not satisfied with our response and believe that we are processing your personal data incorrectly, you may contact the supervisory authority directly - the Office for Personal Data Protection of the Slovak Republic; further information is available on its website: https://dataprotection.gov.sk/uoou/

SECURITY OF PERSONAL DATA

With due professional care, we have introduced and regularly maintain appropriate technical and organisational measures of internal control and security processes over the data entrusted to us. In order to minimise the risk to you as data subjects, we regularly review the level of our technical and organisational measures, always taking careful account of the state of the art, in order to protect your personal data against accidental loss, destruction, alteration, unauthorised disclosure or access.

STATEMENT ON THE PROCESSING OF DATA FROM THE ONLINE ENVIRONMENT AND ON COOKIES

WHAT IS IMPORTANT TO KNOW ABOUT COOKIES?

On the website www.sportheaters.com, the Company uses cookies primarily to ensure your satisfaction when visiting and navigating our website, and for advertising purposes during your future visits to other websites.

Cookies are small text files that are stored on your computer or mobile device when you visit a website. They take up little space and are deleted automatically when they expire. Some cookies expire at the end of your browsing session, while others are stored for a certain period.

As the Company counts transparency, with great emphasis, among the fundamental ethical principles of processing, below is a detailed overview of the types of cookies we use and why:

• Necessary cookies
  These are required for the website to function and cannot be switched off: they ensure sign-in and security (form protection, Cloudflare Turnstile), the contents of the shopping basket, the selected language and currency, and remember your choice in the cookie settings. This category also includes Google Tag Manager, which does not itself collect any data about you but only loads the other services in line with your consent.

• Chat
  Tawk.to (cookies twk_uuid_*, TawkConnectionTime): show the live chat window you can write to us through, and let the conversation carry on to the next page. We use them only with your consent.

• Analytics cookies
  Google Analytics (cookies _ga, _ga_*): these help us understand how visitors use the website, which pages and products they view and how they found us, so that we can improve the website. We use them only with your consent.

• Advertising cookies
  Google Ads and Meta Pixel (cookie _fbp): these allow us to measure the effectiveness of our advertisements on Google, Facebook and Instagram. On the Czech version of the shop also the Seznam.cz – Sklik measuring script (cookies sid and udid), which measures the effectiveness of advertising on Seznam.cz and its advertising network. We use them only with your consent.

• Ad personalisation
  Sending data about your visit for advertising purposes and remarketing, i.e. showing advertisements for products that interested you on other websites as well. We use them only with your consent.

On your first visit to the website you can choose which categories you consent to. You can change your choice or withdraw your consent at any time via the cookie settings icon in the corner of the page.

USE OF THIRD-PARTY SERVICES

Using third-party analytics providers (Google Analytics), we collect, if you have consented, certain data when you visit our website that help us analyse how visitors navigate the website www.sportheaters.com and thus compile aggregated statistics on website use. This information includes in particular the IP address, the approximate geographical location of the device, browser type, browser language, the date and time of your request, the times of your visits, page views and links to items that interested you and that you clicked on. On our websites we use cookies, pixel tags or other similar tools that help us collect and analyse this information.

Purchase measurement. When an order is completed, we send the purchase data (order number, value, currency and purchased products) to Google Analytics, and the purchase data together with a hashed (one-way encoded) e-mail address and telephone number to Meta (Conversions API), including directly from our server. We do so on the basis of our legitimate interest in measuring the effectiveness of advertising; you may object to this processing at any time using the contact details above. If you have not consented to analytics cookies, the purchase data are sent to Google Analytics without being linked to your device. On the Czech version of the shop we also send the purchase data (order number, value, delivery method and purchased products) to Seznam.cz, a.s. (Sklik); we pass on your e-mail address to it in hashed form only with your consent to sending data for advertising purposes.

Advertising to our customers (Google Customer Match). If you have consented to it, we may upload your e-mail address and telephone number in hashed (one-way encoded) form to Google Ads. Google matches them against its own users and, where it finds a match, we can show you our offers in Google services (Search, YouTube, Gmail, Google Shopping), or exclude you from some ads, for example ads for a product you have already bought. Google deletes the uploaded data within 48 hours of matching and does not use it for any other purpose. The legal basis is your consent, which you may withdraw at any time using the contact details above. Once you withdraw it, we remove you from the list at its next update, within 30 days at the latest.

We use the information obtained through the above practices to provide more relevant content on our website, to measure the effectiveness of our advertisements, to identify and fix problems and to improve your experience and overall impression when browsing our website. To deliver online advertising on our behalf, we may also use the services of a third party – one or more service providers who, in order to send targeted advertising, may collect information about your visits to our website by means of pixel tags and other similar e-technologies.

More information about these practices and how to opt out of such collection and use of data by third parties – our service providers – is available on the website thenai.org

LEGAL BASIS

Where the person browsing our website can be identified from the records, this constitutes processing of personal data. We use analytics and advertising cookies, and the related tracking of your activity on the website, solely on the legal basis of your consent, which you may withdraw at any time. We use necessary cookies and the measurement of completed purchases described above on the legal basis of our legitimate interest in ensuring that the website works and in measuring the effectiveness of our advertising.

RETENTION PERIOD

Data relating to browsing our website are retained depending on your cookie settings. Data that we combine with cookie data are retained for the duration of your consent or for the duration of the contractual relationship between you and our company; otherwise they will be anonymised data.

INTERNET BROWSER SETTINGS

You can control cookies, as well as the collection of your data through the technologies described above, at your discretion directly in your internet browser. If you wish to restrict or block these technologies, you can change your browser settings to prevent certain technologies from collecting individual information without your explicit consent. You can find detailed instructions on how this works in your browser here:

• Instructions for Google Chrome:
  https://support.google.com/chrome/answer/95647?hl=en

• Instructions for Mozilla Firefox:
  https://support.mozilla.org/en-US/kb/cookies-information-websites-store-on-your-computer

• Instructions for Safari:
  https://support.apple.com/guide/safari/sfri11471/mac

• Instructions for Microsoft Edge:
  https://support.microsoft.com/microsoft-edge

• Instructions for Opera:
  https://help.opera.com/en/latest/web-preferences/#cookies

By changing your browser settings you may lose access to certain content, or your comfort when browsing websites and using our website may be seriously impaired. In such a case we are in no way responsible for the consequences of the altered behaviour of our website caused by disabling the cookies required for the website to function properly.

Further to the above, if you would like to learn more about this subject, you may visit www.youronlinechoices.com